Donats Studers, 1984. Foto: Inta Ruka

Why a photographer’s personality matters more than ever

I’ve never seen a decent article in any camera magazine about a photographer’s personality and why it is an essential part of any photography. With today’s cameras, where cameras are essentially identical, it is even more important.

Inta Ruka is one of the most famous photographers in Latvia, and one of the leading portrait-photographers of our time. Watch the video below and see how her success follows from her personality.

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